By: Shelby Kovzel
Sara Lynn checks notifications and catching up on social media. She told me she checking everything helps her stay on top of things.
Sara Lynn looks over her content calendar to plan out her day. She says having things planned out in front of her makes the day go smoother.
She answers some emails from brands before starting on her content for the day. She says staying on top of emails is a big part of her job.
Sara lynn looks through the analytics from recent posts on her phone. She records the information onto her computer, and she says the analytics help her figure out what kind of content people enjoy.
She sets up the energy drinks before filming. She knows making the drinks look presentable is good for the content.
Sara Lynn picks out an outfit for some filming she's going to do later in the day. She films all different types of content and she likes her outfit to fit the vibe.
She finishes getting ready for the day before turning on the camera. She says she needs to feel her best in order to make the best content.
She sets up her camera for the day before filming. She says making sure to take care of the equipment is good because it is what makes the content good.
She likes to adjust the lighting and some of the settings depending on where she is filming that day. She knows that the lighting of pictures and videos can change how the content comes out.
She records a video promoting the energy drink. She likes to make the content feel real and relatable.
She now starts to record on her cannon camera. She says she likes to film on different devices for the best content.
The energy drink brand she works for is Zero FG. Sara Lynn likes to get some close up content because it makes the content more interesting.
She watches the videos she has filmed to make sure she got everything she needs. She likes to make sure her content is near perfect before putting it out there.
She looks over some of their social media platforms to see how the content is doing and how it will look on their page. This is important because social media is such an important factor in her brand.
She goes back to working on the content and starts writing a caption that will go with her post. She says a good caption is important because it sparks interaction.
She starts to schedule some of her content for the week. She says posting at the right time is important because it allows more people to see it.
She hops onto a call to talk about upcoming content with the energy drink brand. She says that keeping communication productive is important to keep things rolling.
After the call she starts brainstorming new ideas for future content. She likes to keep a list of ideas because content ideas come at random times.
After working on some more content on Instagram she is satisfied with her content. She says that finally hitting post is always the most rewarding part.
After doing a good amount of work for the day she finally gets to relax. She says she likes to relax after a work day and enjoy a blue raspberry Zero FG.
