[Photostory 3: ADITL] Hats By Him promotion shoot

 By: Jamiya Coleman

JB, 19, poses with photographs of his crafts. JB is the CEO of "Hats by Him" which launched in 2021.

JB searches for his hat craft utensils. On July 9, he decided to take photos for a minor promotion shoot.

He finds his items used to make the custom hats. "It doesn't take me that long to customize the hat," said JB.


JB grabs his custom hats from his closet. He usually keeps the hats at the top of his closet or in boxes.


CEO JB tries on one of his custom hats. "Every hat that I have made, I have sold," said JB.

A custom made FAMU hat is sat on JB's dresser. He plans to release college edition special.

Johntay reaches for a custom hate out of the closet. Johntay is JB's godbrother and wanted to participate in the quick promotion shoot.

Johntay tries on a hat to choose the best of his liking. Johntay tried on about 4 hats before choosing his favorite.

Mari, JB's friend, grabs a hat of his choice for the shoot. The purple and black was his favorite for the shoot because it matched his outfit. 

JB captures Mari's hat as he poses to showcase the hat's horns. For inside shoots, JB uses his ring

light.

JB snaps the photo of Mari. The photos were taken inside due to it raining outside. 

Johntay prepares to get his photo taken. Usually Johntay doesn't get his photos taken for the business but JB decided to for fun.

JB smiles while snapping Johntay's photo. Johntay was so excited to get his photos taken because he has never been included in a brand's shoot.

Johntay hands JB the blue custom hand to sit aside. A close friend of JB was on her way to actually purchase the hat at the time being.

JB's friend Maleah hands him a twenty dollar bill in exchange for the hat. The hats are typically $45-$50 but he discounted it for her upcoming birthday.

 

Mari adjusts the framed photo on the bed correctly for the shoot. JB originally framed photos of his hats for his first pop up shop and kept them ever since.

JB snaps a photo of the hats. Afterwards he plans on cropping and editing it.

JB concludes the short promotion shoot by handing the hats over to be put up. He only used five hats for the shoot because most of them had been sold.

Johntay grabs the hats to prepare to hand them over to Mari. Adjusting after the shoot didn't take much being that only the hats and the ring light were used.

JB turns the ring light off after using it to maintain its power. For most of his inside promotional photos, he uses the ring light.